JOB SUMMARY: Our client is a loan company that specializes in the disbursement of loan to SMEs and other business owners. We are currently recruiting candidates for the role of a lead marketer. A Lead Marketer is responsible for developing and executing marketing strategies to promote loan products and services.

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JOB RESPONSIBILITIES:

• Developing marketing strategies and implementing marketing plans to drive customer acquisition and retention.
• Collaborating with sales, marketing, advertising, product design and product development team members to plan promotional marketing campaigns.
• Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns.
• Help the team leads to set, allocate and monitor the budget of each project.
• Oversee advertising and promotional activities and manage digital channels.
• Producing a brand style guide that best captures the company or client’s voice and mission.

 

QUALIFICATIONS AND REQUIREMENTS:

• BSc/HND in Marketing or any related field
• Minimum of 3 years’ experience in a related role
• Strong communication and interpersonal skills
• Good leadership qualities
• Analytical and problem-solving skills.