A professional whose job is to undertake all aspects of financial management, including corporate accounting, regulatory and financial reporting, budget and forecasts preparation, as well as development of internal control policiesA professional whose job is to undertake all aspects of financial management, including corporate accounting, regulatory and financial reporting, budget and forecasts preparation, as well as development of internal control policies

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RESPONSIBILITIES:

• Develop new products and services intended to assist the bank in building relationships with the customers
• Define, develop, and execute the annual regional strategic marketing plan through gathering and analysing market research data.
• Monitor market trends and information collected by the Bank to identify potential areas for the development of new financial products, and the restructuring of existing products.
• Take new and modified commercial lines products from concept to implementation across all lines of business for the target niche
• Must maintain existing products and develop new ones.
• Stay on top of market trends, product positioning, successes, and competition and recommend appropriate actions for CNB's nice based on analysis.
• Provide regular feedback on product requirements for local markets, including product specifications functionality, pricing, and translation needs.
• Prepare and execute local product launches and report on expectations of market size, market uptake, market share and expected budgeted sales.
• Define product promotion and positioning for defined segments.
• Develop and execute marketing programs to promote the company's brand.
• Use statistical methods and applications to analyse customer applications and make concrete recommendations regarding underwriting guidelines and product design at the Bank.
• Monitor development process and ensure compliance to schedule and timeframe.
• Define customer segmentation and target groups.
• Adhere to Service Standards of Performance.
• Perform other duties as assigned

REQUIREMENTS:

• Knowledge, Skills, and Abilities
• Ability to establish credibility and rapport; is friendly and personable looking for ways to

• benefit the customer.
• Excellent communication and interpersonal skills.
• Proven ability to demonstrate and coach exceptional customer service.
• Ability to communicate and function professionally with all levels of personnel and
• business partners across the organization.
• Communication: When gathering and presenting information, marketing specialists need
• to be able to talk and listen well.
• Critical-Thinking: Being able to process the data in a way to make recommendations
• takes critical thinking.
• First and Second degree required
• Master’s degree with focus on Finance
• Familiarity with all aspects of consumer lending and 1-4 family mortgage lending
• Processes
• 10 years professional experience in the same industry and 5 years’ experience with loans and credit, finance, and banking